Be clear, not clever, in marketing messaging.

In accordance with my present physiological state, I am experiencing an inclination toward consuming a meal.

In other words, I want some food.

What do we learn here? Clear messaging vs clever messaging because, let’s be real, sometimes brands try too damn hard to be clever.

The problem with being too clever? You might end up confusing your audience or worse, blowing up your brand.

Instead, focus on clear messaging. Just be straightforward and say what you mean. Don’t have your audience guessing what you mean That’s the power of clear messaging.

Aim for clear messaging. Because in the end, it’s not about being clever, it’s about making sure your audience understands your brand’s message loud and clear.